Keynote speech
Thursday, 11. May 2017., 10:00
Hall A
30'
IBM is a model of how to ride the waves of change in technology. And it is doing it again. IBM, founded in 1911, has had its ups and downs, though mostly ups. It's one of the few information technology companies to shift successfully and repeatedly to new products and services as the industry matures.To keep ahead of the relentless advances in digital technology by changing what it does and the way it works, the company is changing the thinking habits of its entire workforce.So, what Watson, Design thinking and Bluemix has to do with it?